The second formula used fear to get the attention of potential clients. The videos would be riddled with horrific fire outbreaks, natural disasters, or ghastly motor accidents. Some could follow the route of parents dying off with no one to protect their children. 

The objective of such advertisements was to remind you of how quickly and severely things could go wrong. Not only that, they painted a picture of what was in store for you if you were not prepared. 

The final piece of the insurance commercial equation is the testimonials from satisfied customers and monologues from agents who represent their companies’ values. 

Fast forward to modern time, you’d hardly see insurance commercials following the same dreary pattern from decades ago. One of the first companies to break the cycle was Geico Insurance, and we’re going to tell you why. 

Whenever you hear the word insurance, what comes to mind? Could you take a minute to think about it? We bet all the answers were negative, weren’t they? 

That’s why Geico had to think outside the box. They were able to see insurance for what it was in the people’s minds- a plague. Insurance isn’t sexy like Madonna in a playsuit; neither does it make you feel good like when Mariah Carey’s All I Want for Christmas comes on. 

The truth is people would rather not think about insurance. Teenagers don’t care if USAA has better rates than Progressive; they care about sports, music, and careers. 

Even the older generation would rather spend their money on something else than pay insurance premiums. 

The summary is insurance is a burden that people aren’t willing to bear, but with the right marketing, insurance providers can convince customers that the burden can be lightened. 

Here’s the thing about insurance, you will need it in the future. Your case might not be something horrible like a car accident or an earthquake. It could be needing your prescription glasses replaced or covering the medical cost of your Aunt Linda, who tripped on your rug during Thanksgiving. 

Whatever the case, there will come a time where you do need insurance, and you will have to reach out to two or three companies to get their quotes but guess what? Regardless of what rates you get back, the company you will choose is the one with the largest shares in your mind. 

The goal of any insurance advertisement is to create engagement and be top of mind. That’s why Geico won’t stop reminding you that you could save 15% on your car insurance in 15 minutes. 

And for the criticism about Geico’s commercials not having anything to do with insurance, they don’t need it to. They are at a point where anybody who hears their name automatically knows that their company sells insurance. 

They can also diversify into other industries, and people would willingly buy their services. Why, you ask? It’s because of the brand name already established. 

Geico isn’t a company that just sprouted from the ground; it’s been around for years. And for the number of years, it’s been in existence, you’ve been consciously and unconsciously digesting content from the brand. 

Gecko 

Gecko was introduced in 1999 as Geico’s mascot through the Martin Agency, and 22 years later, he’s become the most notable character in Geico’s commercials. He has even voted America’s favorite advertising icon in 2005. 

In his debut, he explains why it’s crucial to let a mascot rope in customers. Generations have grown up watching him on their screens, and thanks to him, they’ll be sticking with Geico for a long time. 

Gecko represents customer trust in a brand; if your customers don’t trust you, they won’t patronize you. 

Caveman at the Airport 

In this commercial, we see a man in an airport on their way to catch a flight when he comes across a Geico billboard. The billboard displays the picture of a caveman and a computer with the caption “so easy a caveman can do it.” 

Needless to say that many people view insurance as something abstract and complicated, but Geico debunked this myth with their simple ad. 

Maxwell the Pig 

Another beloved character in Geico’s adverts is Maxwell, the pig. In this ad, we have two air hostesses walk up to Maxwell, asking him to switch off his word game as the plane is about to take off. 

He then explains that he’s not playing a game but using his Geico app. He even goes further to talk about all that can be done using the application, and the air hostesses doubt him saying, “I’ll believe that when pigs fly.” 

The message in this commercial is that Geico insurance is accessible no matter your location twenty-four hours round the clock. 

Caleb be Humpday Camel 

Caleb, the camel, goes around the office super excited. He annoyingly asks the office staff what day it is, ignoring him. Unfazed, he continues searching for who will answer his question and gets an answer from someone in the end. 

The ad then transitions to two men who explain that Geico insurance users are happier than a camel on hump day. This is because they receive top-notch service that saves them money. 

What do all these commercials have in common? 

• An interesting character 

• An unusual scenario 

• Clear messaging 

Each advert is marked by an interesting character (Gecko, Caleb, Maxwell, and the Caveman) in an unusual scenario (the airport, an office), and they all pass a clear message (Geico insurance is trustworthy, easy, and saves money) 

You can watch the commercials we mentioned using the links below:

Geico commercials prove that it doesn’t matter if you sell something as unsexy as insurance. With the right marketing strategy, you can connect with your audience and generate genuine interest in your brand. This is achieved using content that entertains, inspires, and tells a great story. 

The post Why Do Geico Commercials Have Nothing To Do With Insurance? appeared first on Insurance BlogX.

Insurance ID Card

Your insurance ID card is a documented proof of your insurance, while an insurance declaration page is another document that proves your insurance; you are not expected to carry it everywhere you go. 

Your ID card contains vital information that is handy for various circumstances, and its design allows you to carry it everywhere you go.

On it, you can find your policy number, what kind of insurance package you are registered under, and of course, your NAIC Number. 

While it may not be explicitly labeled as NAIC number or company number, it is easy to identify. 

Policy Declaration Page 

Another place you can find your NAIC number for Geico Insurance is on your policy declaration page. This document contains detailed information about your contract with the insurance company. So naturally, their company number would be within it.

Asides from your company’s NAIC number, other useful information on an insurance declaration page are details on how to contact the company, what type of policy you are under, and what your policy covers. 

Online Resources 

Lastly, you can consult the internet for Geico’s company number. You can either search Google directly for “Geico NAIC number” or visit NAIC’s website to search for the company number. 

Geico Insurance Numbers  

You should note that Geico offers consumers several policies, so it is important you specify whether you are after car insurance or property insurance; else, you will get the wrong number. 

If you are unsure what policy your insurance falls under, you can simply contact your company’s call center department and request their NAIC number. 

Source: mgtblog

What Is A NAIC Number?

NAIC is an acronym for the National Association of Insurance Commission. Your NAIC number can also be referred to as your company number. NAIC is an organization-specific to the insurance industry, and its objective is to provide regulatory support. 

NAIC assigns a number to each company listed as an insurance company within US territory, and this number is referred to as the NAIC number or company number.

Why Is A NAIC Number Important?

Every company in existence is bound to a certain set of rules and regulations, either at the state level or federal level. 

The same rule applies to companies in the US. The first purpose of the NAIC number is to identify an insurance company’s rules and regulations it is expected to comply with. 

The second purpose of a company number is that you need it to file or report a claim. Think of a NAIC number as the equivalent to your policy number or subscriber ID. 

Without your subscriber ID, your insurance provider can’t verify you as one of their policyholders. In the same vein, without your company’s NAIC number, it would be difficult to trace relevant information on the company. 

NAIC provides detailed information on a company’s financial status and licenses. So if you wish to find out more about your company regarding how they have conducted themselves, you can do so using their NAIC number. 

It will give you assess to any previous complaints filed against them. 

To wrap it up, a company’s NAIC number makes things easier for the insurance client and the insurance bearer, and other agencies who may need it. 

Frequently Asked Questions: Geico NAIC Number

What Does NAIC Stand For?

NAIC stands for the National Association of Insurance Commission. It is a standard-setting and regulatory body in the US. 

Is NAIC Specific To The US Alone? 

Yes, it is. NAIC’s objective is to harmonize standards and regulations in the insurance industry across the US. However, we should point out that other countries have their multiple respective bodies with the same function as NAIC, and many of them may be similar to NAIC. A good example is the North American Industry Classification System (NAICS). 

Is NAIC And NAICS The Same?

No, they aren’t. These organizations are separate from each other. However, in terms of structure they are similar as they are set up to fulfill the same objective.

When Will I Need A NAIC Number? 

You will need your company NAIC number to learn more about your company.

With it, you can access consumer reports on their financial health and any fraud cases related to them. 

You can also use it to file a report or claim your company. You may also need to provide certain legal authorities like the DMV for documentation purposes. 

Can A Business Have More Than One NAIC Number?

Yes, some agencies will have more than one NAIC number, depending on the nature of their business. However, remember that NAIC codes are assigned based on the primary focus of an establishment. 

If a parent company (Geico) has subsidiaries spread across different sectors (automobile, casualty, indemnity, etc.), each company will be assigned a different NAIC number. 

Conclusion

The National Association of Insurance Commission is a standard-setting and regulatory body whose objective is to standardize the insurance industry across the United States of America. 

NAIC issues insurance companies a number used to state the company’s primary area of focus within the insurance industry. 

With this number, individuals can obtain useful information regarding their insurance company, such as its financial health status and licenses. 

You can find Geico’s NAIC number in your insurance card, in copies of your insurance documentation, or online. 

The post How Do You Find The NAIC Number For Geico Insurance? appeared first on Insurance BlogX.