“Name Your Price”

One of Progressive’s most well-known slogans is “Name Your Price.” This slogan was introduced in a 2008 advertising campaign that promoted Progressive’s usage-based insurance program. The ads show customers literally naming their desired price for auto insurance coverage, highlighting the flexibility and affordability that Progressive aims to provide with its policies compared to competitors. The “Name Your Price” slogan emphasizes the power and control Progressive gives to customers to customize a policy within their budget. It has proven to be an extremely memorable way to promote Progressive’s rates and innovative offerings.

“Compare Rates In Less Than 9 Minutes”

In 2012, Progressive rolled out a new slogan stating that customers could compare Progressive’s rates to competitors’ in less than 9 minutes. This slogan taps into the convenience and simplicity that customers want when shopping for car insurance today. Rather than a time-consuming and confusing process, Progressive makes it fast and easy to check if they offer a better rate than what you’re currently paying. The specificity of “less than 9 minutes” grabs attention while assuring customers they won’t waste precious time checking Progressive’s prices and products. It’s a slogan that clearly speaks to the on-the-go modern consumer.

“Bundle Home & Auto, Save Big Time”

For customers looking to maximize savings, Progressive’s “Bundle Home & Auto, Save Big Time” slogan promotes the benefits of bundling homeowners and auto insurance. Statistics show that bundling multiple insurance policies with the same provider can unlock considerable discounts. By packaging together home and car coverage, Progressive rewards loyal customers with even lower rates. The slogan promises major savings in an straightforward, appealing way to customers with both home and vehicle insurance needs.

“Save An Average of $668 By Switching to Progressive”

In more recent years, Progressive’s advertising has focused on data-driven slogans that quantify exactly how much customers can save by switching their insurance. The slogan “Save An Average of $668 By Switching to Progressive” clearly spells out the bottom-line benefit of changing providers. By pointing to a specific dollar figure, supported by internal data analysis, this slogan grabs customers’ attention who may be paying too much with other companies. The tangible cost savings presented makes an emotionally compelling case for customers stretched financially to consider Progressive’s competitively priced offerings.

“1 Million Policies Issued”

As Progressive rapidly grew its customer base over the past decade, its marketing slogans started highlighting major company milestones. “1 Million Policies Issued” marked the achievement in 2011 of insuring over one million auto customers across the United States. This slogan acts as social proof that millions of drivers have chosen Progressive as their insurance provider, giving new customers more confidence in switching as well. It also reinforces the national scale and stability of Progressive as a top insurance choice within a generally volatile industry.

“18 Million Drivers Insured”

Progressive updated its customer count slogan in 2020 to “18 Million Drivers Insured” to reflect its continuing growth in market share. By trumpeting such a large policyholder number, these slogans build credibility that Progressive must offer affordable rates and reliable service to have attracted so many auto customers. It also indicates Progressive has the resources and capabilities to properly handle claims across millions of drivers without issues, giving peace of mind to prospective policyholders.

Humorous Slogans

In addition to data-driven slogans about savings and scale, Progressive has always relied on humor and wit in its advertising taglines. Unforgettable slogans like “Suck It, Mayhem” (featuring Progressive’s celebrity spokesperson character “Mr. Mayhem”) and offbeat offers like “Savings in the Name of Progress” allow Progressive to showcase its products while getting laughs from customers. These funny slogans help humanize the Progressive brand and build an emotional appeal that dry insurance advertising often lacks. The wittiness and joke-telling nature of Progressive’s slogans ultimately drive greater brand awareness and goodwill over time as well.

Progressive Slogans Going Strong

As Progressive rapidly approaches nearly 90 years in business, its legendary slogan game remains as impactful as ever. While specializing in auto insurance, Progressive has expanded its offerings over the decades to include coverage options for motorcycles, RVs, commercial vehicles, homes, and more. But what has remained consistent is Progressive’s commitment to clever, unforgettable slogans that capture the public’s attention while communicating a persuasive brand message around low rates, convenience, and reliability. With over 18 million satisfied policyholders today, it’s clear that Progressive’s slogans continue to successfully convey its strong market position and value proposition to insurance shoppers across America. I sincerely hope you like reading this “What Are The Popular Progressive Insurance Slogans?” article.

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